You know how sometimes the best discoveries happen when you're just playing around with new tools?
That's what happened to me this week while testing Dia, a new AI browser.
I wasn't looking for deep personal insights. I was just geeking out over the features!
Yet, I stumbled across something that completely changed how I see my online presence.
The Prompt That Started Everything
While exploring Dia's capabilities, I found this analysis prompt highlighted in their /skills feature. It's for analyzing public personas, and I was curious more than anything else.
I just completed a LinkedIn rebrand that includes everything I'm doing—AI consulting, summit hosting, and the Nomadic Income brand. So, I figured it might be interesting to see how everything comes across.
What I discovered wasn't what I expected.
Debugging My Own Brand
Instead of just running it once, I decided to be thorough about it. I ran the same analysis prompt on every one of my online profiles: LinkedIn, YouTube, newsletter site, and my social accounts.
I ran the identical prompt in ChatGPT, asking it to analyze me based on our previous conversations and what it knows from stored memory.
The gap between "private me" and "public me" was bigger than I'd realized.
My online presence was professional and polished...maybe too polished. I let the part of me that’s a perfectionist and loves privacy win out over showing messy starts and stops.
The private version my AI tools know from chat is more willing to admit when systems don't work, more honest about being multi-passionate, and more open about the trial-and-error reality behind strategies I share.
I accidentally created what I wanted to avoid: a brand that feels more like careful curation than genuine connection.
Run Your Own Brand Audit
Step 1: Analyze Your Public Presence
- Run the /graham prompt (shown below) on your key platforms
- Include LinkedIn, website, YouTube/podcast, newsletter, and socials
- Ask for a summary that combines the analysis from each source
Step 2: Analyze Your Private Interactions
- Use ChatGPT or Claude for the same analysis based on chat history
- Ask: "Based on our previous conversations and stored memory, provide the following analysis: [Paste in /graham prompt.]"
Step 3: Compare and Contrast
- Paste the public analysis into your AI tool
- Ask it to compare the public persona with the private one
Step 4: Create Your Alignment Checklist
- Request recommendations to align your message
- Focus on small, practical adjustments
Why It Matters for Your Business
Most of us think we know how we come across online.
Yet, running the same analysis across every platform can surface patterns that are hard to ignore.
For those of us building multi-faceted, location-independent businesses, authenticity sets us apart.
People connect with people who are building something real without the typical online business hype.
What I'm Changing
I'm planning more content about systems I've outgrown and projects I dropped (and what I gained from a pivot).
I'll talk more about juggling multiple interests and share more about the "try, try again" reality of building automated systems that work.
Your Turn
If you uncovered something unexpected with an AI tool, I’d love to hear what you found.
Try the /graham prompt, too, and let me know your thoughts. Just hit reply.
Until next week,
Tanya